Summary of the Israel-Greece delegation to XENIA Exabition 2025

The Israel–Greece Chamber of Commerce delegation participated in the XENIA exhibition
between 22–24 November 2025, the leading event in Greece for tourism, hospitality, design,
and hotel industry technology. The exhibition attracted hundreds of exhibitors and thousands
of professional visitors, further solidifying its status as a prime venue for innovation,
networking, and high-quality business interactions.
The delegation was organized as part of the Chamber’s ongoing efforts to promote
cooperation between Israel and Greece. This was the fifth delegation the Chamber has
organized for this exhibition, and it was hosted under the Hosted Buyers program, which
enabled participants to hold B2B meetings with companies and exhibitors in the Greek
market.
Warm and Professional Welcome from the Exhibition Organizers
Upon arrival at the exhibition venue, the delegation was warmly welcomed by the XENIA
organizers and representatives of FORUM SA — the exhibition organizer. The friendly,
professional, and inclusive atmosphere highlighted the shared desire to strengthen
connections between Israeli industry professionals and leading players in the Greek market,
while acknowledging the valuable contribution of the Israel–Greece Chamber of Commerce
to the exhibition, the industry, and bilateral relations.
As Filippos Papanastasiou, VP of Business Development, stated:
"The partnership with the Israel–Greece Chamber of Commerce is the most fruitful, creative,
and warm among all international delegations. We see you not only as partners but also as
true friends, and you will always be welcome here."

This personal and open attitude contributed greatly to the participants experience and
fostered an environment conducive to meaningful business engagements.
Visit of the Deputy Ambassador of Israel to Greece – Doron Leibovitz
During one of the days of the exhibition, the Deputy Ambassador of Israel to Greece, Mr.
Doron Leibovitz, joined the delegation. He met with the participants, provided a professional
overview of the business environment in Greece and overall bilateral relations, and
responded to questions regarding market trends and effective approaches for regional
cooperation.
Several Chamber members and Israeli businesspeople who independently attended the
exhibition also joined this meeting at the Chamber CEO’s invitation, leading to an in-depth
and valuable discussion on opportunities in tourism, hospitality, and technology.
Key Professional Content of the Exhibition
1. Hotel Design Innovation – The Design Trilogy / ONE Living
A unique concept display led by designer Kostas Gagos, integrating sustainability,
modern architecture, and advanced technologies, and presenting three futuristic
capsule-style hotel room models.
2. Digi Hotel Stage – Game-Changing Technologies
The digital stage focused on AI applications, automation, smart management
systems, automated check-in solutions, digital marketing, and trends in personalized
guest services. Practical solutions reshaping hotel operations were showcased.
Delegation Activities During the Visit
The 8 delegation members participated in:
● Two full exhibition days
● Approximately 44 B2B meetings with Greek exhibiting companies
● 1 meeting with the Deputy Ambassador of Israel to Greece
● Around 12 meetings with external stakeholders
● 1 joint dinner
● 1 meeting with a senior representative from Eurobank
● Introductions facilitated by the Chamber between delegation members and
exhibitors, including an Israeli exhibitor in the fields of water sports and extreme

activities
● Discussions with senior industry figures
● Learning about innovative technologies, trends, and solutions in the Greek hospitality
sector
The goal was to connect Israeli companies with relevant stakeholders in Greece, build a
foundation for future collaborations, showcase Israeli innovation in fields such as hospitality
technologies, design, infrastructure, energy, and guest-experience enhancement, and
explore opportunities for Israeli companies to exhibit at the next XENIA exhibition in
November 2026.
Joint Dinner – Strengthening Relationships and Expanding Networks
On the first evening of the visit, a joint dinner was held for all delegation members, joined by
additional guests who were in Athens for the exhibition. The dinner took place at the
well-known MIRONI restaurant.
The meal served as an important opportunity to deepen personal connections, share
professional experience, and create new bonds among participants. The pleasant and open
atmosphere contributed significantly to the delegation’s cohesion and to developing
relationships that will support the companies in their future activities.
Overall Contribution and Next Steps
The delegation’s visit led to:
● Opening new channels of cooperation
● Establishing a basis for business activity in the hospitality and tourism sectors
● Exposure to professional content and international trends
● Strengthening ties between the Chamber, Greek stakeholders, and the Israeli
Embassy in Greece
The Chamber will continue to support the participating companies, promote business
connections, and assist in follow-up meetings initiated during XENIA.